Tuesday 9 August 2016

Hope on the Horizon

Dear Readers,

Perhaps our dreams have finally come true and we shall soon be graced with Madonna's old music videos on Vevo. This is essentially the perfect chance to improve this new generation's awareness of Madonna's iconic music videos, live performances and increase her streams and youtube views, one of the primary drives and promotions to getting an artist nowadays to number one.

What should have been done so far?

Realistically, last year, we were graced with so many amazing live performances by Madonna across international television shows, music awards, etc. Performances such as the 2016 Grammys, infamous Drake kiss at Coachella, iHeart Radio Awards with Taylor Swift, The Ellen Degeneres Show, Jimmy Fallon, the 2016 prince tribute, and the 2015 jimmy fallon perfomances should all have been posted on her account by now. It would be the bear minimum expected bearing in mind her intention was to crack and dominate the younger generation. The more awareness and promotion she receives, the better. Not to mention, the iconic 2012 superbowl, 2014 Grammy perfomance with Macklemore, Miley Cyrus' MTV Unplugged episode that should have been published. It is honestly such a shame, that so many talked about and iconic performances are not posted whilst other artists get to have theirs posted. Showing this level of interaction with the younger artists gets Madonna's name across a lot more.

What should be done next?

Essentially, what hasn't been done yet. All of her live performances (festivals, award shows etc) across the four decades of her career should be released. All her interviews should also be published throughout the years. Audios from her albums, remix albums, compilation albums, soundtracks, tour videos, documentaries, behind the scene footage, single remixes, should all be published on her page to increase streaming. And above all and most importantly, ALL and I mean ALL of her music videos should be altered into HD and published on her Vevo account in order for people to get access to Madonna's insanely long career. Simple - the more views she gets in accumulation, the more followers, the more streams, the more awareness, the more popularity and she can get a lot more Vevo certified videos like all current artists. That way, she keeps her name across and adapts to modern societies dependence on youtube and spotify and tidal.

What she should do next is pull out a Beyonce style album with all music videos and publish them on her Vevo account. For now, she should try and get a lot of cameos in her videos to again show she is in touch with current music but obviously give it her own twist or do something completely daring to captivate the fans and get new ones.

Here are my fingers crossed that this will be achieved!